Hennessy

Made for More

In ‘Made for more’, our first campaign for Hennessy, we shake up brand perceptions and build on its legacy for a new generation. Starring multi-hyphenate US star Teyana Taylor and breakthrough British Nigerian Actor Damson Idris, the films directed by Andreas Nilsson, and iconic visuals shot by Micaiah Carter show how any occasion or drink can easily be made ‘more’ when you add a touch of Hennessy.

Made for More started with a simple thought I had in a meeting one day - 1+1 = 3
This silly little equation became our strategic anthem for the next 3 years, setting the foundation for the way we approached the brand overall.

We shot our OOH and social content with the iconic Micaiah Carter. It was nothing short of a personal dream to work with him. In his words -

“Together, we've created immersive worlds that seamlessly blend culture with the essence of Hennessy. It's a collaboration that visually captivates and resonates deeply with the spirit of this next era. I'm truly honored to have brought this vision to life. It is one of my favorite collaborations yet.” — Micaiah Carter

My Role / Art Director

One Show Moving Image Craft & Production Silver 2025
One Show Film Bronze 2025
ADCN Film Silver 2025