Triumph

Feels Like Triumph

Marking our partnership with world lingerie leader Triumph, we launched “Feels Like Triumph” – a bold new platform reintroducing the brand to modern women. rooted in the powerful truth – If you ask a woman about her bra, she will tell you about her life.

While the lingerie category has evolved quickly over the last decade, it has remained largely skin-deep – but Triumph goes deeper. Since 1886, the brand has understood the intimate connection between lingerie and a woman’s sense of self – designing not just for the body, but for the woman within it. This legacy culminates in the new platform, ‘Feels Like Triumph ‘ –  a complete overhaul of the brand’s visual and strategic identity. Entering this new era, Triumph lays claim to a more emotional, truthful personal space of women’s feelings that is often overlooked.

The platform debuts with “Charlie,” a 30-second film that offers a window into the emotional reality of the modern bra shopper. The film centers on an intimate relationship between a woman and her bra that gets her.

In addition we took over Triumphs Instagram, wiped it clean and started over.

My Role / Creative Director leading the pitch and the work.
Creatives / Rachel Yulo, Ana Cle, Eme Pascal, Erika Moiera
Director / Lola Raban
Photographer / Felicity Ingram